Lengthen, Thicken, Define
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High-Drama, High-Impact
Eye Opening Mascara
A rich full-bodied formula that builds quickly for instant drama and volume. It’s carbon-black formula intensely thickens, curls and lifts lashes all day.
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Thicker, Longer Lashes
Smokey Eye Mascara
Instant volume plus super- saturated length—get dramatically dark, stretched-out lashes in a single stroke with no clumping.
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Raincoat For Your Lashes
From rain to tears, this waterproof, 10-hour wear formula won’t budge. The newly designed brush thickens, lengthens and defines for a classic lash look.
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Natural Lashes
Our all-in-one formula that lengthens, thickens and defines lashes—an everyday essential in your makeup bag.
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Endless Build
Mega-volumizing, extreme build and exceptional separation. Re-apply up to four times without clumping.
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Every Little Lash
Our longest-lasting mascara delivers lush, thick lashes for up to 16 hours. This brush is designed to reach every lash—even lower lashes.
HOW TO
NO SMUDGE + ANY MASCARA = WATER-PROOF LASHES
If you layer No Smudge Mascara over other mascara formulas it creates a "raincoat"
effect—making lashes water-proof and smudge proof.