Sparkle, Shimmer, Metallic or Matte?
We break down all of our eye shadow formulas.

Soft Matte Color
A silky, matte powder shadow that delivers buildable color and blends easily.

Subtle Shimmer
A sheer wash of shimmer that softly illuminates lids.

Rich Shimmer
A high-shimmer, high-pigment shadow that creates a sexy and sophisticated look.

Sheer Sparkle
A silky combination of shimmering pearls and fine sparkle that instantly lights up eyes.